What do you believe will define truly effective branded content in the years ahead?
Storytelling that centers the communities brands aim to serve.
Key Insights
From my perspective, the best branded content (and the content I've seen with the best performance) are the ones that feel organic. The campaigns that make viewers go, "that's an ad?" are the ones that will stand the test of time.
Signature Work Achievements
Project Awards Include: Cannes Lions Shortlist, Sundance Brand Storytelling, Gold Effie, Vimeo Video of the Year, Hermes Creative, 2x Signal Awards, Webby Finalist, CLIO Shortlist Career Wins Include: ADCOLOR Future (2019), Forbes 30 Under 30 Finalist, Adweek Future Is Female Nominee Speaking Appearances Include: SXSW, ADCOLOR, Adweek NY.
Career Lessons
The most important brand is yours -- it will serve you beyond any company or employer.
