As data capture continues to evolve, branded content will be defined by increasingly robust efficacy metrics.
Key Insights
Demand for AFE in the UK continues to grow across both linear and digital platforms. At South Shore we continue to concentrate on consumer facing brands, working with companies including M&S, Aldi, Lidl and Jet 2.
Signature Work Achievements
South Shore is the UK’s leading provider of Advertiser Funded Entertainment in the UK. The company currently has prime time series in production for M&S, Aldi, Jet 2 and Lidl.
Career Lessons
Successful AFE’s require buy-in at the highest level so cultivating relationships at the top of the organization is key.Understand and prepare for the amplification piece from the get-go. A brilliant AFE is only as good as the marketing that supports it.Be transparent with all the stakeholders throughout. Brands and Broadcasters hate surprises.
