Key Insights

In the age of AI, human-centric storytelling and premium, high-quality work will win the day. Audiences matter—(yes, I use em dashes) so make content that is strategically tailored for your media brand’s specific audience. Stories and creative visuals can cut through AI slop, and lead to strong, positive brand affinity.

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Signature Work Achievements

A founding member of the three-time studio-of-the-year winning Fortune Brand Studio (FBS) with 16+ years of experience in branded content at Gawker, VICE, and other B2C media brands, I’ve been privileged to lend my leadership and vision to FBS over the past 7 years. In 2025, our team worked with 250 client partners (+34% YoY) and continued to expand the studio’s presence on the global stage by producing major branded content campaigns set in Australia, Botswana, France, India, Malaysia, Serbia, Singapore, Spain, Switzerland, the UK, and the US. We released 450+ individual pieces of content in a variety of formats, and earned several more international creative, editorial, and design awards (331 and counting since 2020). Alongside the global sales and go-to-market teams, I pitched, won, and renewed key client business spanning the luxury, finance, tech, energy, health care, and B2B categories, setting the stage for exciting partnerships in 2026 and beyond.

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Career Lessons

Complacency is the enemy of excellent branded content—and of the industry altogether. There should always be an urgency behind every story you are telling, within every client relationship, and behind every strategic recommendation. There is still a story yet to be written about the next phase of the branded content industry. Help define it. Talk to each other and come up with ideas for how branded content can stay relevant for audiences and brands.