Off-platform distribution and how creative and speedy we can get in how our stories show up across existing and burgeoning platforms.
Key Insights
I believe a truly collaborative process is key. Designers and editors should not work in silos. In creating this amorphous boundary, we become more empathetic collaborators, our storytelling becomes more succinct, and our user experience more seamless making for branded content that deeply resonates with readers regardless of time, place, or trends.
Signature Work Achievements
My team and I have developed a content-driven design philosophy where content informs design and design elevates content. Some notable projects that embody this approach: Billie Jean King’s Path To Parity, Casing Resilience, Poised To Outperform, and How MaseratiTaps Into Tradition And Innovation
Career Lessons
Have a beginners mindset where each project is approached with curiosity and a state of play. This openness removes barriers to creativity, leads to innovative and novel solutions, and can lift you above the noise of difficult stakeholders whether internal or external.
