The quality of the work as brands look for more opportunities to screen their content the bar is rising in terms of which ones can realistically compete with traditional titles, live on the same platforms, and break through to a mainstream audience.
Key Insights
Hollywood and branded content are now one and the same, with countless brands creating robust content divisions and cutting deals with streamers and film studios. The topic on everyone's minds right now is credible distribution. Meaning as these industries continue to merge brands are looking for better ways of getting their work seen by a mass consumer audience and taken seriously by festivals, awards shows and guilds. This is the next chapter for brand storytelling.
Signature Work Achievements
Our recent projects with Yogi Tea, Abbvie and Publicis Sapient represent an exciting new model for our content studio, i.e. partnering with brands either producing content in house to provide native distribution, or brands looking for existing films to complement their values. LA Times Studios has evolved to meet these demands in offering brands a place to align their work with both up-and-coming filmmakers and Oscar-winning titles.
Career Lessons
Showing up is the hardest part, so keep showing up and do your best, even if your best isn't the best. Eventually it will be.
