The branded content that wins in the years ahead will entertain first and never forget that the core principles of storytelling haven’t changed.
Key Insights
As the industry evolves, I believe talent and execution will always matter, but clarity of story will continue to be the deciding factor in whether branded content truly works.
Signature Work Achievements
Led the UK strategy for a multi-year partnership with eBay, aimed at accelerating the shift toward pre-loved and circular fashion.
Devised a partnership between The World of Interiors and Montblanc that has supported a new generation of previously unpublished authors.
Collaborated with Google Pixel and British Vogue to set a new precedent for how women’s football is covered in the media.
Career Lessons
There is no such thing as irrelevant experience.
