Brands are turning to events and real-life experiences to know exactly who they're interacting with and where their money is going. More than ever, publishers need to demonstrate who content reaches and the impact it has. Reaching a wide audience doesn't cut it, what matters is reaching the right audience.
Key Insights
Individual voices and experiences are the most powerful way to convey larger issues and shift how audiences think and act. With the advent of AI and in the age of mistrust, focusing on human stories and embracing human imperfection matter more than ever.
Signature Work Achievements
In my current role, I ensure POLITICO delivers best-in-class digital content and experiences for partners that engage influential policy and opion-maker audiences. I am responsible for upholding excellence and innovation across platforms, channels and formats, and have guided POLITICO Studio to be nominated for and win its first awards, including a World Media Award against top-tier competitors CNN, the Financial Times and the Economist. As a member of POLITICO’s leadership team, I am driving efforts to expand the organisation's presence in key geographies and have launched new revenue-generating events and research capabilities.
Career Lessons
A career in media is a career of constant change. The internet has been shaking up the media world for decades now. Keep your ear to the ground to understand where the industry is going and where you can play a role.
