With the advent of AI, strategic thinking and empathy are more important than ever. We have to guide this powerful technology with human emotion and intellect.
Key Insights
I believe in always starting with the audience (vs the company). What is the tension that your offering solves? The answer to that question should guide you to find the most resonant story, elevating your brand.
Signature Work Achievements
At Marriott International, I founded its first Global Content Marketing Department, convened a 130+ member Center of Excellence across 38 brands, and produced programs that drove tens of millions in bookings. My team earned 100+ honors from Webbys, Tellys, and Shortys, launched two Amazon Prime Video series with 20M+ views and 80% completion rates, grew Marriott Bonvoy’s TikTok and YouTube followings by 1000%, and lifted brand sentiment by 700%. I also spearheaded award-winning partnerships with The Washington Post, Vox, and Rolling Stone, oversaw the About the Journey podcast (a top 10 Apple travel podcast), and reimagined Marriott’s digital magazine.
Previously, I built The Washington Post’s content studio into an industry leader, growing revenue sixfold while producing innovative campaigns for Microsoft, Mercedes, Coca-Cola, Hulu, Bank of America and hundreds more. I also pioneered uses of AI, AR, and 360° storytelling through the studio’s blue-sky lab. A Webby and Shorty Awards juror, SXSW and Sundance speaker, and Folio Top Woman in Media honoree, I began my career in Hollywood as an entertainment attorney and producer—an early chapter that cemented my belief in storytelling as the most powerful tool for connection.
Career Lessons
Your non-advertising background is your asset. So don't jump straight into marketing. I always look to hire talent that has journalism, entertainment, creator or social experience so they are grounded in providing value to the audience vs marketing to them.
