Key Insights

We have never been more inundated with thoughtlessly produced, quick-hit ads. With a never ending stream of scrollable short-form content, and a flood of AI-slop, our attention has never been more fragmented (or more valuable). Marketing that respects consumer time and intelligence will easily stand out. Focusing on quality will lead to brand affinity, loyalty and, ultimately, sales.

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Signature Work Achievements‍

I'm very proud to have organized and programmed the Lower Street 2025 Brand Podcast Summit. We brought together a diverse range of voices, including creative producers on the cutting edge of branded content, marketers and clients using podcasts to further their brand, and forward-thinking industry experts exploring what’s working and how. We covered everything from measuring the success of a branded podcast, to the importance of high quality sound design. We even presented a live makeover of an existing podcast, including insights into improving production and growing audience!

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Career Lessons

Don't be afraid to speak up, especially in a room full of people more senior than you. Confidence goes a very long way, and even if you're wrong, demonstrating that you are brave enough to put yourself out there really stands out. Also, go out for a coffee with as many people as you can. Introduce yourself, go to conferences (as much as you can), offer to buy them a drink. You never know when your paths may cross again, and those conversations can teach you so much (even when they don't lead to any new job offers).