Key Insights‍

Telling impactful, audience-first stories are an integral part of any strong brand. It helps them stand the test of time, no matter what the winds of change deliver.
It turns consumers into audiences and audiences into fans, and it creates deep brand affinities that are the foundations of loyalty. Having a strong mix of owned content to compliment earned and paid media is more crucial than ever, especially as brands are looking to improve their representation in LLMs.

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Signature Work Achievements

As a consultant: Launched "Creator Magazine" for Lenovo
Contributed to brand update for Operation Smile, including new Build Hope campaign
Launched the Agboverse for AGBO Films. FOR HP, as head of corporate brand: The Garage, digital content hub;Innovation magazine;History of Memory, documentary seres (Tribeca X winner);Generation Impact, documentary series and content hub, (Shorty Impact Winner);Dear Future Me, two part documentary film (Tribeca X official selection). FOR MIT -- The Big Idea, documentary film (Webby Award Winner, Anthem Award Winner)

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Career Lessons

Learn how to tell the story of your own success early on. Capture data, screen grabs, PDFS that you can always access. Campaigns and digital media is are fleeting -- but your career is not. Become comfortable demonstrating your role to larger teams, and showing your impact on ideas that have moved the needle for clients, brands and your employers.