The most effective branded content will be authentic, relevant, and designed to connect. Success will come to brands that combine creativity, empathy, and insight to create experiences people want to engage with - not just watch.
Key Insights
I believe brands will continue to move towards more interactive and immersive content, utilising emerging technologies like AI, AR, and VR. Yet, AI can sharpen strategy, but it can’t replace clear thinking. AR can enhance storytelling, but it can’t create meaning on its own. Data can guide decisions, but it can’t define who you are as a brand.
The brands that stand out will be the ones that stay grounded in the basics - clarity, strong positioning, real emotional connection and use emerging technology as a tool to deepen impact, not distract from it.
Signature Work Achievements
I began my career in 2007 at a leading full-service marketing agency, developing a comprehensive foundation in brand strategy, integrated communications, and commercial execution before joining Styria Media Group in 2011.
Today, as Marketing Director at 24sata Group, I lead integrated B2B and B2C marketing operations, implementing new revenue models, and high-impact brand partnerships. My focus lies at the intersection of content, commerce, and experience - building scalable promotional ecosystems, strategic sponsorship models, and custom native solutions that generate measurable growth.
Over four consecutive years, I led the implementation and strategic evolution of Digital Takeover, the largest B2B conference in the region, strengthening its market positioning and establishing it as a flagship platform for industry leadership and innovation.
As part of a team recognised with more than 100 global awards, I remain committed to creating marketing strategies that combine creativity, data intelligence, and long-term business value.
Career Lessons
To every woman leading complex projects: leadership starts with a steady mind. Know your strengths. Trust your judgement. Protect your energy - your team feels your clarity before they hear your words.
Align your team around clear goals, and create space for ideas.
When performance becomes the team’s signature, not just the leader’s presence - you’ve created ownership, not reliance. Support, guide, and recognise your people, but don’t lose yourself in the process.
