Key Insights
In my opinion, industry will follow consumer needs: video of all kind, from long forms to short, fast content and autenthicity. Content Creators economy will increase. Social Video platforms will be on a rise for a long time.
Signature Work Achievements
- Managing busiess and client's strategy across 30 markets
Building from scratch business units with new digital revenue streams and products both for agency and publisher.
In areas of: strategy, data, content marketing, native ad, e-commerce, performance, social.
• Managing teams from 5 - 140 people, both local and international level
• Creating new ad segment for OTT as ad supported model for Player Adlite in Poland
• Brand positioning and brand copy OPEN.FM, top online radio station in Poland
• Scaling business revenues with size of +25 mll $
• Digital and cultural transformation of media agency, medium structure of 60 people
Career Lessons
Always be honest to yourself. It it works for you, do it, even when it is extrelmly hard at the begining. Great things come with work and faith.
